AT&T’s confusing mess of online TV serviceseven has AT&T confused

An AT&T logo seen on the outside of a building. uvećati / An AT&T store in Chicago.Getty Images | jetcityimage

AT&T recently made the baffling decision to offer twozasebne TV usluge s gotovo identičnim imenima i na isporučiti te dvije različite usluge putem jedne aplikacije.

Daljnje čitanje

AT&T kills DirecTV Now brand name as TV subscribers leave inkrda

To očito ima potencijal zbuniti potrošače, kao i mi napisali smo u našem izvještaju u srpnju. Ali ispalo je još gore than we expected, because AT&T itself has been calling one ofusluge pogrešnim nazivom u komunikaciji s kupci.

To recap, AT&T eliminated its DirecTV Now brand name andrenamed that service “AT&T TV Now.” AT&T also rolled out acompletely new service and called it “AT&T TV,” the same namebez “Sada”. Te dvije usluge, s različitim kanalima i pricing schemes, are offered through the same app called “AT&TTELEVIZOR.”

While that is confusing, you’d think AT&T itself would beu stanju pratiti imena vlastitih streaming usluga. Ali that isn’t the case, as AT&T is incorrectly telling customersthat the old DirecTV Now service is now called “AT&T TV.”

“DirecTV sada znate kako dobiva novo ime. Pozdravi to AT&T TV,” AT&T says in its app page on both GooglePlayfor Android-a i Applove trgovine za iPhone, iPad i Apple TV. “We’ve rebranded DirecTV Now to AT&T TV,”opis aplikacije također kaže.

Screenshot from the AT&T TV app page in Apple’s App Store.AT&T

Release notes from the AT&T TV app page in Apple’s App Store.AT&T

Ali to nije točno, a postoje važne razlike between the service formerly known as DirecTV Now and AT&T TV.AT&T TV Now is available nationwide just like DirecTV Now was,while AT&T TV is only available in 10 cities so far.

Daljnje čitanje

AT&T brings cable TV prices to online streaming with $135mjesečni plan

AT&T TV is more similar to traditional cable or satellite TVthan AT&T TV Now. AT&T TV has two-year contracts, priceskoji se automatski povećavaju nakon godinu dana, naknade za aktivaciju i rano prestanak usluge, regionalnu naknadu za sport i “neke druge” dodatne naknade i pristojbe. “Obje usluge nude linearni skup of TV channels over the Internet, but AT&T TV Now has simplercijene i bez ugovora.

AT&T’s confusion went beyond mobile app

AT&T’s naming problem goes beyond app store descriptions, asVijesti za rezače kabela izvijestile su prije nekoliko dana:

To make matters even worse, most tech support for AT&T TVNow is labeled AT&T TV on AT&T’s website. Kad to pokušaš contact AT&T TV Now you need to use the contact information forAT&T TV. Zbog toga su se mnogi naši čitatelji zbunili about how they contact… AT&T TV Now to ask a question.

AT&T’s website does not help. AT&T TV Now is only foundako kliknete na strujanje. Neko vrijeme nakon promjene imena, clicking on DirecTV Now in some menus on AT&T’s website broughtyou to AT&T TV [instead of] AT&T TV Now.

Even just this week when AT&T announced a deal with Starzthey didn’t list AT&T TV Now but listed AT&T TV. Na pitanje about this AT&T said AT&T TV Now was lumped together withAT&T TV.

When contacted by Ars, AT&T noted that “both AT&T TV andAT&T TV Now customers use the same mobile app,” and said itispravit će svoju pogrešku. “Ažuriramo ovaj opis da bismo ga osigurali this is more clear for customers going forward,” AT&T said.

The mistake of calling AT&T TV Now “AT&T TV” waspredstavljen u aplikaciji s ažuriranjem 22. kolovoza i ostao je od tada je netočno, prema povijesti verzije aplikacije na Apple App Store. AT&T had used the correct name for AT&T TVSada u prethodnoj verziji aplikacije objavljenoj 19. kolovoza.

AT&T made the naming changes after big subscriberlosses.AT&T lost 946,000 TV subscribers in Q2 2019 afternajavljujući niz poskupljenja. Uključujući DirecTV satellite, U-verse TV, and streaming TV plans, AT&T’s totalbroj pretplatnika videa smanjio se sa 25,4 milijuna u Q2 2018 na 22,9 milijuna u drugom tromjesečju 2019. godine.

BesidesAT&T TV and AT&T TV Now, AT&T alsooffers TV shows through HBO Go, HBO Now, AT&T WatchTV, AT&TU-verse, DirecTV i planira novu HBO Max uslugu.

Like this post? Please share to your friends:
Leave a Reply

;-) :| :x :twisted: :smile: :shock: :sad: :roll: :razz: :oops: :o :mrgreen: :lol: :idea: :grin: :evil: :cry: :cool: :arrow: :???: :?: :!: